Diebold Nixdorf partners with ACTV8me to INTRODUCE a new consumer engagement and transactional platform
27 June 2018
With the new solution, called Vynamic™ Demand powered by ACTV8, retailers can connect with consumers across all digital touchpoints, measure the effectiveness of marketing dollars spent on each targeted promotion and touchpoint, and optimize campaigns based on real-time actionable insights. The solution enables retailers to increase revenues both online and in-store, boost conversion rates with targeted promotions, manage inventory, quickly respond to competitor's promotions, and deepen the relationship with the consumer through daily interactions. For example, the solution can transfer offers and content from the TV instantly to the consumer's mobile device, enabling them to purchase products seen on TV immediately online or pick-up in store later. In addition, the solution can send special offers to the mobile phones of consumers who are identified via geo-fencing in the vicinity of a store, so that they can be directed to the store in a targeted manner.
As retailers are investing a significant part of their marketing budget in TV, radio and digital campaigns, deciding which touchpoints are most effective is mostly based on guesswork. With the new Vynamic solution, retailers can close the loop and directly attribute new sales to specific touchpoints and offers. In addition, they can analyze and optimize their campaigns based on all the behavioral and transactional data they collect via Vynamic Demand.
"The solution that we are deploying with Diebold Nixdorf provides a critical new tool for retailers and brands to measure outcomes. Every marketing dollar either inspires a sale, or it doesn't – we help measure those sales," says
The company plans to initially launch the solution in
"We're seeing a fundamental transformation from a channel-centric to a consumer-centric approach, from in-store only to omnichannel, and now – with our combined solution – to truly connected mobile commerce, extending the reach into the pre-purchase phase of the customer journey," said
1 The Art And Science Of Retail eCommerce,
ACTV8 is a global media integration platform that enables the transfer of contextually targeted, personalized advertisements and content from any media source to a user's mobile device, and into the increasingly valuable mobile wallet. ACTV8me's data-driven advertising platform adds a transactional layer to advertisements and programming across TV, radio, live events, and retail.
ACTV8me's enterprise multi-screen platform was built over several years, with a vision and focus to empower users to interact with media, while integrating social channel engagements, along with a new digital ad model that creates a first-of-its-kind, one-to-one relationship with the consumer. ACTV8me operates a standalone consumer-facing mobile application (iOS, Android) named Mobii, as well as a world-class SDK, which can be seamlessly embedded into any existing mobile application.
The company has already launched various uses of its platform with
About Diebold Nixdorf
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