Diebold Helps Drive Citadel’s Branch Transformation, Expansion
Deposit automation, teller automation, shared branching ATMs enhance member experiences
26 August 2014NORTH CANTON, Ohio – Advanced automation technology from Diebold, Incorporated (NYSE: DBD) will deliver new branch experiences for Citadel, one of the Philadelphia area’s largest locally owned financial institutions. Citadel is expanding its reach with four new branches scheduled to open between August 2014 and early 2015, and is the first financial services company in the Philadelphia area to incorporate Diebold’s latest branch transformation solutions.
Citadel is transforming its branch model by adding a more consultative approach to the banking experience and introducing deposit automation to expedite customers’ self-service transactions and enhance staff efficiencies. Each of the four new branches will feature two Branch Performance Series™ In-Lobby Teller (ILT) terminals, one deposit automation-enabled drive-up automated teller machine (ATM) and an Express Cash Recycler (ECR). Diebold is also delivering managed services to enhance the availability and compliance of Citadel’s new ATMs.
Using Citadel’s deposit-automation-enabled ILTs and ATMs, members can manage streamlined, routine transactions on their own. To address more complex needs, customers will work with financial services representatives who use an ECR to manage cash. The ECR accepts, verifies, sorts and stores cash and then re-dispenses deposited notes, eliminating counting and giving staff more time to build deeper member relationships.
“We’re leveraging automation with our new branches, to deliver better customer experiences by adding a consultative approach to their everyday banking. It truly is a feature that differentiates Citadel from other financial institutions,” said Pam Krupansky, vice president, retail delivery at Citadel. “We’re creating an atmosphere that offers greater efficiencies, while also promoting greater engagement between our financial service representatives and our customers.”
Citadel is also welcoming members of other credit unions to its new branches. Its new ATMs are CO-OP NextGen ATM shared branching terminals, which allow members of participating CO-OP Shared Branching credit unions to access their accounts.
“Promoting a smooth transition to the new branch model, our advisory services team is delivering comprehensive training and implementation planning support to Citadel’s staff,” said Mychal D. Kempt, vice president, North America operations, Diebold. “Training focuses on enhancing customer experiences by encouraging them to leverage deposit automation technology for more efficient and convenient transactions.”
Citadel is a full-service financial institution offering checking, savings, credit cards, loans, mortgages, investments, insurance and more. Established in 1937, Citadel serves more than 160,000 customers and has $2 billion in assets. For more information, visit www.citadelbanking.com.
About CO-OP Financial Services
CO-OP Financial Services is the nation’s largest credit union service organization based on number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. To learn more visit www.co-opfs.org.
Diebold, Incorporated (NYSE: DBD) is a global leader in providing innovative self-service technology, security systems and related services. Diebold has approximately 16,000 employees worldwide and is headquartered near Canton, Ohio, USA. Visit Diebold at www.diebold.com or on Twitter: http://twitter.com/DieboldInc.
Jamie FinefrockInvestor Relations
Phone: +1 330.490.6319
Kelly PieroMedia Relations