Diebold Global Research Shows Consumers Expect More from Financial Institutions
Enhanced technologies, better banking relationships top the list of consumer demands
01 October 2013
NORTH CANTON, Ohio – New research from Diebold, Incorporated (NYSE: DBD) reveals that consumers want more from their financial institutions. Study participants said they’re looking for even better technologies and they’re seeking more personalized, secure and convenient service. Diebold’s research is helping financial institutions understand these needs in order to build stronger relationships with consumers and deliver ideal banking experiences.
Diebold, in partnership with Lextant, an ideal experience consultancy, conducted research with more than 100 consumers in eight countries to produce rich, qualitative data about how they want to interact with their financial institutions. Using an iterative methodology, the company built upon successive layers of research, combining in-depth interviews, observational exercises and experiential testing. The results are candid insights that will drive the creation and adoption of banking solutions that meet evolving consumer demands.
“Most banks and credit unions know consumers want more advanced banking technology than what is currently offered,” said Frank A. Natoli Jr., Diebold executive vice president and chief innovation officer. “But our research goes deeper to identify specific gaps, with more personalized, secure and convenient relationships topping the list of consumers’ expectations.”
Among Diebold’s findings, consumers:
- Said they expect financial institutions to adopt new technology faster, especially when advanced functionalities are so readily available in other industries
- Identified real-time accuracy of account information across banking channels as a significant gap – for example, depositing a check via a mobile device and seeing that balance immediately at an automated teller machine (ATM)
- Expressed frustration with inconsistencies between channel interfaces, especially when increasingly accessing their accounts both online and via mobile devices
View an overview of major findings from Diebold’s consumer research initiative online.
Founded in 1998, Lextant is an ideal experience consultancy helping companies innovate with the confidence that comes from an intimate understanding of their customers. Lextant is the originator and global leader of Insight Translation™, a privately authored methodology that connects customer desires to future experiences – illuminating opportunities, aligning teams, and inspiring innovation. Headquartered in Columbus, Ohio, and operating globally, Lextant is a trusted partner to industries focused on ideal experiences such as automotive, consumer packaged goods, financial services, healthcare and retail.
Diebold, Incorporated (NYSE: DBD) is a global leader in providing innovative self-service technology, security systems and related services. Diebold has approximately 16,000 employees worldwide and is headquartered near Canton, Ohio, USA. Visit Diebold at www.diebold.com or on Twitter: http://twitter.com/DieboldInc.